Brand identity made clear.

Some businesses only need a strong logo. Others need a fuller identity system that creates better consistency across real business touchpoints. Choose the route that actually fits the level of brand development you need.

ROUTE 1

Logo-Only Brand Start

Focused logo routeBrand route

Best when you need a professionally developed logo without building a wider brand system at this stage. This keeps the project tight, direct, and aligned to a logo-first scope.

Best use case
Direct access into the logo-specific brief workflow
Best for startups, side brands, event concepts, and focused mark development
Ideal when the brand does not yet require a broader visual identity system
Keeps scope cleaner so the project starts in the correct service lane
Moves through the standard Vixel logo workflow
Revision structure depends on the final quoted logo package
Files: Based on approved project scope
Start Logo Brief
ROUTE 2

Full Brand Identity Development

Broader identity routeBrand route

Best when your business needs more than a standalone logo and requires a stronger identity direction across visual language, rollout consistency, and brand presentation.

Best use case
Direct access into the dedicated full brand identity brief
Better suited for rebrands, launches, premium service brands, and growing businesses
Built for projects needing more structure than a single visual mark
Helps align the business across digital, print, packaging, proposals, and branded touchpoints
Moves through the full identity review and production workflow
Revision structure depends on the approved identity scope
Files: Provided based on contracted deliverables
Start Identity Brief
Important brand notes

Important commercial points brand identity clients should know.

Scope starts with the right route

Not every brand project should enter through the same door. This page separates logo-only requests from fuller identity development so your project starts in the correct workflow immediately.

Identity work is broader than a logo

A full identity route is for projects that need stronger consistency, positioning, and visual alignment across more than one business touchpoint. It should not be treated like a simple mark-only request.

Clarity protects the outcome

The stronger the initial route selection, the easier it is to quote accurately, scope properly, and move your project into the right production process without confusion later.

How it works

Vixel workflow.

01 — Choose the route

Select the logo-only path if you need a focused mark project, or the full identity path if the brand requires a broader system.

02 — Complete the correct brief

Submit the relevant brief with your business details, goals, references, style direction, and project context.

03 — Scope is reviewed

Your request is reviewed so the service level, commercial handling, and production direction match the actual scope of the brand work.

04 — Move into production

Once approved, the project continues through the normal Vixel agreement, payment, and creative development process.